Hey everyone, Adam here. Older brother at SEO Brothers. In Today’s video we’re going to cover the topic of long-tail keywords. Specifically we’re going to understand what they are and how to use them in your content strategy. If you’ve ever explored keyword research and content marketing you’ve likely heard of the terms head keyword and long-tail keyword. To start, let’s quickly slap a definition on long-tail and head keywords. A head keyword is a keyword that has a large…
Hey everyone, Adam here. Older brother at SEO Brothers. In today’s video we’re going to talk about blog posts and blog content. Specifically, I’ll touch on three things you can do right now to start getting more value and traffic out of your blog. We’ve all heard the argument for blogging and the benefit of consistent high-quality content being published on your website from an SEO perspective but how do we get the most out of your efforts. Number one…
Hey everyone, Adam here. Older brother at SEO Brothers. In today’s video we’re continuing our conversation about on-page optimization with a high level review of content silos and internal linking. Properly structuring your content can be a real differientiator for your website’s visibility without ever having to acquire a link or build a citation. If you want a more detailed explanation on this topic, Bruce Clay has an excellent article on content silos that I will link to in the…
You can optimize a page for more than one keywords but you shouldn’t spend too much time optimizing multiple pages for the same keyword. Learn more on keyword mapping here.
In Today’s video I wanted to talk about keywords again. But today we’re going to look at finding keywords that your competitors are either ranking for or trying to rank for. This is a great way to collapse time on the keyword research and keyword mapping process and speed things up a bit by gaining insights from your competitors. If you stick around to the end of the video I’ll let you know how you can have one of our…
Transcript: I wanted to chat today quickly about the different types of keywords. When you’re conducting keyword research for a campaign or project, you’ll want to make sure you break your keywords out into at least these three distinct groups or “types” of keywords. The first type is navigational keywords. These keywords are often overlooked on smaller projects as they are typically more important to larger brands – since they are usually brand-related – where the intent behind them are…